RUTO’S NYOTA PLAN: A BOLD MOVE TO WIN THE YOUTH

BY PATIENCE SAMBA

                    Photo Courtsey 

President William Ruto has rolled out the Nyota programme as a high-stakes move to win over the youth ahead of the 2027 elections, promising billions of shillings to support jobs, skills and entrepreneurship. While the government says the initiative will empower young people and ease unemployment, critics view it as an expensive political strategy whose success will depend on real impact rather than promises. With many youths struggling with the high cost of living and limited opportunities, Nyota’s performance on the ground is likely to influence whether it boosts youth support for Ruto or turns into a costly political gamble.


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